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co-ownership

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March 22, 2023

vivla

Why we invested in Vivla — from Samaipata

Vivla is on a mission to ease access to fractional ownership of luxury properties — lowering barriers to entry, freeing up wealth and generating liquidity and flexibility in a huge market that has historically been reserved for the few.

Samaipata, one of Europe's most active early-stage venture capital firms, has been backing Vivla since the beginning. They led our pre-seed round in 2022 and reinforced their conviction by leading our €8M equity round in 2025. In this post we share the reflections from their team on why they keep believing in the fractional ownership thesis — and in the team building Vivla.

What is Vivla and why fractional ownership matters

Vivla is a fractional real estate ownership platform that allows flexible and efficient second-home ownership in the most attractive locations in Europe. The mission is simple: make luxury second homes accessible to families who want to enjoy them — without taking on the cost, friction and risk of buying an entire property.

From Samaipata's perspective, this investment crystallized a thematic sourcing effort in the fractional ownership space. After analyzing the market and several similar models across Europe, they concluded that Vivla's team and approach made it one of the strongest contenders to define the category in the region.

Why now: the macro forces behind fractional ownership

Real estate remains one of the most favoured retail investment asset classes in Europe. The combination of accumulated household savings, persistent demand for liquidity, and the structural appetite for tangible assets continues to drive interest in property — but the entry ticket for a quality second home in destinations like Ibiza, Formentera or Sotogrande has become unreachable for most.

Fractional ownership solves that. It lets families own the share they actually use — typically 1/8 to 1/4 of a home, equivalent to the time they would realistically spend there each year — and avoids the dead capital of owning 100% of a house that sits empty most weeks. Unlike a timeshare, you actually own a registered share of the property: it's a real asset, not a usage right.

What Samaipata sees in Vivla's go-to-market

Vivla launched in 2022 in Spain and other key Mediterranean destinations. The strategy was — and still is — to match Mediterranean supply with global demand. The intersection of geography, property segment and customer profile represents a sweet spot for fractional ownership: families with the means to own a second home, the desire to spend real time in Spain, and the wisdom to share that ownership intelligently.

Vivla is not just a marketplace. It's the operating system of the lifestyle: a market-maker for primary fractional ownership, a marketplace for secondary fractional ownership, and an asset manager that takes care of every home in the portfolio. Samaipata's read in 2022 was that this triple play was the right structure to build a category leader from southern Europe — and the numbers since then have validated that thesis.

Three years later: a profitable, scalable reality

Three years after the initial investment, Vivla has delivered on every front. The company has scaled to over €80 million in assets under management, built a curated portfolio of 60+ premium properties across Spain's top second-home destinations, and grown to a community of more than 350 owner families with a satisfaction rate above 90%. All of this with remarkable capital efficiency.

Volume is translating into compounding scale advantages. Cost of financing has dropped, customer acquisition is increasingly predictable, and the P&L shows clear signs of expanding margins as scale builds. "Member gets member" has become Vivla's most valuable acquisition channel — the strongest signal a category-defining brand can give.

What's next for Vivla

The €8M equity round closed in 2025 — followed by €55M in debt funding from Fasanara Capital and Extension Fund — gives Vivla the capacity to acquire over €200M of homes per year and accelerate the expansion into Madrid, Mallorca, Costa del Sol and Portugal, with a clear roadmap toward more than 750 assets and 5,000 co-owners globally by 2030.

If you'd like to be part of the next chapter, explore the homes we've selected or talk to our team. The fractional ownership category is moving fast, and Vivla is leading it.

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